Privacy Policy

This policy explains what information Spring Valley Tree Farm LLC collects when you visit our website or make a reservation, how we use it, and who we share it with. By using this site or booking a reservation, you agree to the practices described below.

Information We Collect

When you make a reservation, we collect your name, email address, phone number, and the billing address you provide at checkout, along with details of your visit (date, time, and number of trees). If you contact us through our website, we collect your name, email, and phone number as well. We also automatically note whether a reservation was made from a phone or a computer, for our own internal statistics — we don't collect any more detailed device information than that.

We do not collect or store your payment card details ourselves — see "Payment Information" below.

Payment Information

Payments are processed by Stripe. Your card number, expiration date, and security code are entered directly into Stripe's secure payment form and go straight to Stripe — they never pass through or get stored on our own servers. We only retain a reference to the transaction (such as the amount paid) so we can confirm and manage your reservation.

How We Use Your Information

We use your information to:

• Create and manage your reservation, and send you confirmation, reminder, and cancellation emails
• Respond to questions you send us through our contact form
• Send occasional emails about upcoming seasons, availability, or news — you can opt out of these at any time (see "Your Choices" below); this does not affect emails we send about a reservation you've already made
• Keep internal records of past visitors so we can recognize returning customers and understand our business over time

We don't sell, rent, or trade your information to anyone outside the service providers listed below.

Email Tracking

When we send a marketing email about upcoming seasons or availability, we keep a record of which links were clicked and when, so we can see which emails are useful to customers. We do not track whether an individual email was opened. Links in these emails may route through our own server on their way to the destination so we can log this; your booking confirmation and cancellation emails are not tracked this way.

Cookies & Analytics

Our website uses a small number of cookies and similar technologies:

• Google Analytics — helps us understand how visitors use our site (which pages are viewed, how people found us, and similar traffic patterns). Google may use this data according to its own privacy policy, available at policies.google.com/privacy.
• Google Maps — our Directions page embeds a Google Map, which may set its own cookies when that page loads.
• Cloudflare Turnstile — our contact form uses this service to tell real visitors apart from automated spam; it may set a cookie while verifying your submission.
• Site functionality — a small technical cookie keeps your session working correctly (for example, when staff log in to manage reservations).

Who We Share Information With

We share information only with the service providers that help us run this website and process reservations:

• Stripe — payment processing
• Amazon Web Services — hosting our website and sending reservation/confirmation emails
• Google — site analytics and the embedded map on our Directions page
• Cloudflare — spam protection on our contact form

How Long We Keep Information

We keep reservation and customer records from past seasons so we can maintain accurate business records and recognize returning customers. If you'd like us to delete your information, contact us using the information below and we'll be glad to do so, except where we're required to keep certain records (for example, for tax or payment-related purposes).

Your Choices

• Every marketing email we send includes an unsubscribe link — clicking it stops future marketing emails immediately. You'll still receive emails directly related to a reservation you've made.
• You can contact us at any time to see what information we have about you, correct it, or ask us to delete it.

Children's Privacy

Our reservation system is intended for use by adults booking a farm visit. We do not knowingly collect personal information directly from children.

Security

We take reasonable steps to protect your information, including encrypting data sent to and from our website. No method of storage or transmission is completely secure, so we can't guarantee absolute security.

Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page will always reflect the most recent changes.